Another one of our clients recently used a formal valuation to guide the development of the business and create a benchmark on which to measure progress.
The valuation process was able to come up with an "absolute measure" of how well the business was currently performing.
The business identified a number of growth strategies and used the impact on future value to determine the next steps in growing the business.
A key learning outcome was that typical 5-10% growth per year was not going to achieve the owner's goals and 5 year exit strategy. A new strategy was needed to secure growth based on key product and service strengths.